Thursday, December 11, 2008

The Benefits of Giving Back

I'm wearing my Marketing Professional hat right now and posted the following on my business (CWI Media & Marketing) web site:

At this time of year, most people are more charitable, which is great. But, why not be charitable all year? If you invest in your community, you not only help it, but it will help you in so many wonderful ways.

The most important, of course, is how it helps on a personal level. But, by helping build a successful community, you in turn help build a successful business. If you don’t have a community to sell your goods or services to, then you don’t have a business. Help make sure your community is successful by getting involved. If you can’t donate money, donate time by sitting on a committee. Help increase your sales and increase what you can give back by advertising how you help. As an example: 5 percent of the proceeds from the sale of a particular item or service will be donated to: (list specific community development project here). People like helping others and are more inclined to buy if they feel that purchasing your product will not only satisfy a need they have, but a greater community need as well.

Giving back feels great and it is the right thing to do. You can help others and help your business as well. It is cyclical. Your community needs you to succeed just as much as you need it to succeed, so help your community … and you help yourself!

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