Wednesday, January 7, 2009

The Importance of a Logo and Effective Logo Design

I'm wearing my marketing hat again. I'm working on some new logos for clients and thinking about how important logos are to any business, no matter how big or small. I am posting the following blog on my business web site:, but thought I'd also share it here:


What does your logo say about you? Do you even have one? In order to effectively brand your business and stand out in the market, a logo is a must. A logo also gives your business credibility. People perceive the business or person with a logo to be more established than the business or person that doesn’t.

But not just any logo will do. Your logo needs to stand out and be memorable. When creating a logo, make sure it reflects your business. You want people to see your logo and have some idea as to what you do or what service you provide. For example, if you are a florist, having a boat incorporated into your logo simply because it’s your favorite type of boat, might not be the most effective design.

Make sure your logo is easy to read. If the fonts are too extravagant to read, people won’t. Also, don’t underestimate the effectiveness of a simple design. You don’t want your logo to be too busy. You want to attract the reader and keep them.

Another thing to keep in mind - be careful with color. Too many colors may be overwhelming and difficult to reproduce, so limit it to two, three max. Make sure your colors compliment each other, not compete with each other.

And finally, create a clever tag line to go with your logo. Tag lines should be three to seven words and let the reader know the benefit of working with you.

Effective logo design is best done by professionals who listen to your needs and message and work with you to create the optimum logo for your business. If you would like help creating a unique, effective logo design, contact Donna at

1 comment:

NotJustAMom said...

Hi! I have posted two awards for you on my site. You can find them here:

Have a great day!