Wednesday, January 21, 2009

Don't be the Itsy-Bitsy Spider!

So, I’m wearing my marketing hat again. I know what you’re thinking; what does the itsy-bitsy spider have to do with marketing? Glad you asked. I was thinking about this children’s song yesterday when I found a frozen spider on my deck. No kidding, he was frozen solid inside of his web. This spider didn’t make it back up the water spout. I’m sure you all know the song about a very small spider that climbs up the water spout, until the rain comes. The rain washed the spider away, but when the sun came back out, so did the spider. Great, the spider was persistent, but only persistent when it was comfortable for him. He was only persistent when the conditions were perfect.

Let’s pretend the rain is our current economic times and the water spout is your company’s marketing. Don’t wait until the rain (current economic times) ends to start back up that water spout (marketing your company)! Studies have shown that once you cut your marketing budget, it takes an enormous effort to get your marketing back up to snuff and your branding back on track. Branding yourself is like tending to a garden. If you consistently take care of it, it will provide you with sustenance. This sustenance will save you money, since you won’t need to go to the grocery store to buy it. But, if you stop watering your garden (especially during a drought), it won’t produce. Now, you are stuck spending more money in the long run and getting produce from the grocery store that may not be as good as if you had continued taking care of the garden, even during the dry spell.

Don’t be the itsy-bitsy spider. Don’t wait until the weather is better to climb back up that water spout. Be consistent with your marketing, even during these economic times so you don’t lose all the hard work you have already put into branding your company.


Mommy Reg said...

What a great life analogy. Not just for marketing, but all aspects of life.

Donna said...

Thanks! I thought of that too, after I wrote it for my business. I should have re-wrote it for this blog!